As someone who does social media for brands for a living, I knew it was time to start regularly updating the Instagram I created for this blog. I thought it was time to post about it to let you guys know I have one :) Social media is a HUGE driver to clicks, views, audience growth etc. and can really help elevate your online presence.
I don't think I've ever explained what I do for a living, so here's the quick spiel: I work at a social media creative agency that creates content, strategy and reporting for brands. We work with huge companies (for privacy reasons, I won't be listing exact clients) but we work with brands across all industries (auto, beauty, insurance, lifestyle etc.) and provide them with the tools and creative they need to grow their business accordingly.
I do this at a large scale at work, but I've been applying my knowledge to my little blog and have been seeing great success already.
On Instagram specifically, I've made an effort to update my account 1-2 times per day and engage with brands and other fellow bloggers and I've noticed a huge difference in growth both on my blog and Instagram account.
By utilizing best practices and trends I deal with on a daily basis, I've been able to catch the eye of brands like Tarte and Lorac and receive hundreds of likes and follows from their interaction with my content.
I will say I didn't think it was possible to garner over 1,200 likes on a photo when you only had 60 followers (at the time) but it happened!
I decided I'm going to start a post series about best practices across all major social channels and how you can use them to your advantage to reach a vaster audience. Social media is so important for all brands and that's exactly how you should be treating your blog, as a brand.
Let me know if you're looking forward to this series and if you have any specific topics you want me to cover :) Also! Please leave your Instagram handles in the comments so I can follow you! Thanks for reading!